IAW Cologne International Promotional Goods Trade Fair

The IAW Trade Fair

Your exclusive showcase for the industry’s top buyers from Germany and Europe. As a trade-only event, it brings together leading retail professionals from all sectors and provides access to a wide range of product categories with the potential to boost your business. But IAW is far more than a traditional ordering fair. It serves as a reliable trend barometer for the retail sector, highlighting innovative sales channels. It is also an indispensable networking platform. Particularly in the private-label sector, where the production of high-margin store brands is the focus, and in e-commerce, where the best tools for online shops are in demand, the right partners come together here. Find out how the IAW trade fair can take your business into the future.